By Gaylord Pierce - December 21, 2021
How to identify the strong suits of your salon
A salon is one of the fortune makers when done right – you already know this if you’re in the salon business. But not all salons are of the same quality. If you assume that yours is pretty good, your objective should be to keep getting better. In getting better, the easiest way is to identify the strong suits of your salon.
In this read, let us tell you how to identify these strong suits of your salon that help you get better as a business.
Allow customers to submit customer testimonials much easier
Your customer knows how your business is from a criticizing perspective that truly matters. They’reunbiased, and that’s all you need to understand whether your business is going strong or not. This works better when you have a website where customers, the verified ones, can submit testimonials. In return, you can give them discounts to keep coming back.
Invest in different versions of cutting equipment
Here’s the thing about salons that you might want to be reminded of; most of them are focused on cutting. Because cutting is always going to be a method of styling. This makes cutting of hair one most beneficial means of income. Hence, you cannot assess whether or not it is a strong suit as a whole without the ideal equipment on board.
For example, having thinning scissors in the inventory is absolutely essential. If not for them, most of the finer cutting working will not be possible. The key fact here is that an assessment shouldn’t be done in the absence of what’s required to execute a certain operation or service.
Compare and contrast the booking statistics
Numbers are what got humankind where we are today in terms of technology. Thus, you need to understand that the booking statisticsare a very clear indication of what the customers want the most. Tally them with the testimonials, you can get even better conclusions.
Discuss often with your employees
Your employees in the form of barbers and stylists are the ones who deal with customers on daily basis. In addition to that, the management comes into the picture as well. Since these people understand customers, it’s essential to get their feedback.
For example, have the customers been liking the cutting services so far? If they haven’t, is it because there aren’t the necessary types of cutting equipment or do, they not know how to do it? These questions and their answers definitely matter in making decisions.
Do some research and comparison with competition
This goes without saying – go out and look what your competitors are doing and stalk their businesses from far, and you’d get a nice comparison-based diagnosis as well.
The bottom line is that improving is usually a process when it comes to relying on the stylists of your team. But some of the improvements can be done with a few clicks; by equipping your salon with better quality equipment. Once you have all of these on board, identification of the strong suits of your salon won’t be all too hard.