- April 22, 2021

5 Ways to Boost a Site’s Traffic

Boosting your site’s traffic is a sure-fire way to grow as a business. The best ways to do this are discussed below. Keep reading.

Rank on Google

When it comes to improving traffic, the holy-grail of things that you could do would be search engine optimization. You’ve probably heard of it before – it’s when you edit and change websites so that they rank higher on Google’s search results. Why is this great? Think about it – everyone clicks the sites that are on the top of search engines. Your traffic would sky-rocket.

Even if people don’t click your links, they would be exposed to who you are. If they ever need what you offer in the future, they would come to you.

Email Marketing

Email marketing is one of the most affordable types of marketing around. Almost all digital marketing agencies offer the service, so you’d easily be able to implement it. Some like IVE even specialize in it.

With attractive wording in the email, you’d tempt people to click on a link to your site. If they like what they see, they will keep coming back to you.

Direct Mail

Direct mail is similar to email marketing. Instead of reaching out to potential customers through email, you would through the post. The chances of people reading what you have to say would be high – how often do companies send out personalized letters? You could introduce a new product or service in the letter, with a link to a special discount on your site. 

Just like with the above, if your site looks good, people would keep coming back to you as you seem like a good name to work with.

Get Creative with Deadlines

You probably are publishing blog articles on your site. You’d be making more people check what you’ve written with irresistible headlines.

Instead of doing this yourself, a team of writers could come up with the content for your site, producing eye-catching headlines and content that would be superb reads.

The best headlines are short. They are easier to remember if you ever want to search them up again.


You could guest-post on other websites. Check for authoritative, large competitors around. When guest posting, you would link to a superb piece on your site. The audience from your rival would be tunnelled to you, increasing traffic. A sum would have to be paid for the guest-post slot. As you can imagine, the larger the site you work with, the more you’ll have to pay.

Final Thoughts

Let’s sum everything mentioned. There are enough and more ways to increase your site’s traffic. As a small company, a boost in traffic would let you compete with larger names. When it comes to the things that you can do, the best would be trying to rank on Google.

The higher your position, the more people you would be exposed to. Not only would this boost the chances of people visiting your site, but your brand awareness would increase. Another good tactic would be email and direct marketing. So, which of our means will you be utilizing?

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